To start selling books online it is important to promote them in the right way. You have to make a large number of sales before you quit your day job. If you want to sell eBooks online then Amazon is your best bet since it is the most popular and frequently visited bookstore on the internet. But with so many authors out you need to work hard to make sure your book attracts buyers.
Here are 4 marketing tips you can use to sell eBooks online.
- Create a Website
Having your own website is a great way to sell eBooks online because it is a space where you can promote the content for years to come. The website will help you build a community of buyers and let sign up for mailing lists or subscribe to social media pages. It can also be used to advertise new books and publish books reviews or other related articles on the integrated blog.
- Market on Social Media
Social media is a great way to build a community of fans and readers. Here you can interact with buyers in an informal setting. It also allows you to talk about the books and have conversation with the authors on live video sessions. It also provides fans a forum to have discussions amongst themselves. You can post memes, share links and embed YouTube videos on a social media website.
- Use Email Marketing
When you are creating a website make sure they add an email signup form so that you can send emails to the followers. Those in the mailing list can be sent newsletters and updates and open up more online eBooks business opportunities for you. This is a better way to market products because 22 percent people open an email. Compared to the 2 to 6 percent impression rate on social media this is very impressive. The average ROI for email marketing is 38 times that for social media marketing.
- Advertise with Amazon
Amazon provides many online eBooks business opportunities. They have their own pay-per-click advertising platform that is built into the website. Amazon advertises the books to targeted readers to ensure the reach the right person. These ads are a click away from buying which is why they work well. The book can appear with another popular book from the same category so more people see it.
Additional Reading: WHERE TO SELL USED BOOKS ONLINE?